Open The Door 

I was briefed by the Refinery29 team to create a visual identity (using existing assets) that merges the R29 Sweet Digs franchise branding, with the IKEA Festival (and general IKEA) branding. I also explored how the Open Door IKEA Festival graphic works at the beginning of each film for look and feel consistency with the rest of the campaign assets.

Final logo

Sweet Digs video introduction proposal (approved)



Instagram post



Link to campaign videos:


Brooklyn


North London


Berlin